Codecademy helps you learn the technical skills to get the job you want. Over 50 million people choose Codecademy to start a new career (or advance in their current one).
Codecademy helps you learn the technical skills to get the job you want. Over 50 million people choose Codecademy to start a new career (or advance in their current one).
The Codecademy campaign amplified the brand message across diverse B2B and B2C audiences through a dynamic media mix. Focusing on both individual learners and businesses, the strategy hinged on programmatic display, Connected TV (CTV), and Out-Of-Home (OOH) advertising, including wildposting.
This blend ensured a far-reaching impact, from digital spaces to the physical world, resonating with everyone from coding beginners to tech-savvy professionals. The campaign's versatility, moving from individual empowerment to team upskilling in tech, effectively captured the essence of modern work life's freedom and flexibility, marking a significant brand awareness milestone for Codecademy.
51M AD IMPRESSIONS
7% AD RECALL
+9% BRAND LIFT
4% VCR
