Harmless Harvest is simply the best one ingredient, no sugar added organic coconut water available. They're the famous for their pink coconut water. Their delicious coconut water is always fair trade certified, made with Thai Nam Hom coconuts and certified organic.
The Harmless Harvest Hangover Campaign masterfully positioned the brand as a standout hydration solution amidst a market familiar with the coconut water-hangover connection. The strategy encompassed a dynamic blend of targeted ads, influencer collaborations, user-generated content (UGC) ads, Digital Out-Of-Home (DOOH) placements, and innovative on-location marketing. Social media played a crucial role, with tailored ads on Facebook and Instagram timed perfectly during brunch, recovery mornings, night outs, and weekday happy hours. Influencers amplified the campaign on TikTok, Facebook, and Instagram, targeting nightlife enthusiasts. DOOH placements were strategically deployed nationwide, offering custom messages varying by time and city. Complementing these digital efforts, guerrilla marketing tactics like street decals and bar coasters in various regions further entrenched Harmless Harvest's presence in the hangover recovery space.
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