I’m an L.A. based expert in paid performance and integrated marketing. With a passion for cutting-edge tech and digital media, my diverse experience spans leading teams and hands-on coding for international brands and entertainment. I bring a global perspective to crafting world-class marketing strategies that drive exceptional results, much like the precision of a well-executed paid performance campaign.
DOWNLOAD RESUMEAt The Narrative Group (later We Are Social), I spearheaded multi-sector digital strategies for CPG, entertainment, and service clients. My approach was holistic, weaving data-driven insights with agile execution to deliver tailored solutions.
Leveraging analytics, I crafted targeted campaigns that resonated with audiences, driving performance. My front-end engineering skills enhanced website development and informed tech consultations, ensuring seamless campaign integration. Building strong client relationships was paramount, and my commitment to exceeding expectations fostered long-term collaborations. My adaptability and client-centric focus, driven by a deep understanding of the digital landscape, consistently delivered impactful results.
In my role, I was responsible for developing, presenting, and executing sophisticated media plans and marketing strategies for a broad array of digital campaigns. This included stand-alone initiatives and extended digital strategies that required a keen understanding of audience identification and competitor analysis.
My responsibilities extended beyond strategy development to hands-on implementation of these campaign strategies and ongoing monitoring of their performance. In particular, I played a key role in optimizing campaigns based on performance data, driving consistently high results and ensuring our marketing efforts consistently met and surpassed our objectives.
As head of the media department my responsibilities include creating and presenting media plans and strategies for stand-alone and extended digital campaigns. I lead efforts to identify audiences and competitors, apply campaign strategy implementations, and manage and monitor performance and results.
As head of the technology and development departments I’m responsible for presenting time estimates for future projects, overseeing and reviewing tasks and development processes of current projects, and delegating tasks to team members. I manage a broad team of developers, both internal and outsourced. I’m the point of contact between the development department and project managers, and often offer consultation in both internal and client meetings.
Much of my role is providing thought leadership and keeping both departments up to speed with all the new trends in each respective field. I guide the implementation of any necessary changes to our planning and strategy processes.
As in any managerial position, in addition to solving daily problems and challenges in a fast-paced agency environment, I take pride in mentoring and supporting team members to reach their greatest potential.
Translated comps and wireframes into functional code templates to be used on a variety of platforms. Setup domains and servers, performed routine back-end website maintenance, lead quality assurance and thorough testing across specified browsers and operating systems. Provided client support and training for content management systems as well as customer relationship management. Operated as technical consultant within the in-house creative team during discovery and planning phases. Lead team discussions regarding optimizing web projects for UX, stability across multiple platforms, and cutting-edge development techniques.
